Types of Graphic Design

  • Visual identity

The connection of a business/organization to its viewers is called branding. Brand identity is the way a company communicates its own personality, essence and tone, and its own emotions, memories and experiences. Likewise visual identity graphic design is your brand identity’s visual components that serve as the face of a brand – therefore it can communicate such intangible qualities by way of images, colours and shapes.

Visual identity graphic designers work together with brand stakeholders to design logos, color palettes, typography and image libraries that represent the personality of the brand. Apart from creating regular business cards and business stationary, designers usually produce visual brand guidelines (style guides) offering the best practices and examples of visual branding used across different media. These guidelines help to ensure the consistency of the brand all through potential programs.

  • Marketing and advertising

Graphic design to majority of individuals represents the designs created for marketing and advertising. Businesses rely on best marketing attempts to influence the decision-making procedure of the target audience. Effective marketing enables people to participate according to their needs, needs, awareness and satisfaction of a product, service or brand. Since visual content is much more engaging to individuals, graphic design helps businesses/organizations communicate and encourage themselves in a better manner.

Marketing designers work with business owners, managers, directors and marketing professionals to produce resources for marketing strategies. Some work as freelancers while others function within an in-house staff or creative group. Other designers specialize in a certain sort of media such as magazine ads and vehicle wraps or create a huge array of collateral used for printing and digital. They used to be centered on print but their role has developed to include more digital assets for use especially for content marketing.

  • User interface

User interface or UI is how users interact with a device or an program. UI design is the practice of designing interfaces to make them easy to use and provide great user friendly experience.

A UI includes everything a user interacts with – such as keyboard, mouse and display. Nevertheless, when it comes to graphic design, UI design’s focus is on an individual’s visual experience and the design of graphic elements, like menus, buttons and micro-interactions, amongst others. It’s the task of a UI designer to make a balance between aesthetics and technical functionality.

UI designers operate on mobile apps, desktop apps, web pages and games. They work together with user experience (UX) designers, designers (who understand how the program works), in addition to UI programmers – that write the code so that it might work.

  • Publication

Publications which come in long-form pieces communicate with audiences by way of public distribution. They was in printing medium such as books, magazines, newspapers and catalogs, but there was a substantial growth in digital publishing in the past decades.

Graphic designers who focus on publications coordinate with editors and publishers to produce designs that have carefully selected typography and accompanying art, like images, illustrations and photography. Novel designers can either function as a freelancer, creative agency member or a part of a publishing firm.